在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...(展开全部)

在线阅读本书 Book Description It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout ...(展开全部)

在线阅读本书 Book Description It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout ...(展开全部)

在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...(展开全部)

The Battle for Investment Survival is a tribute to the long-term and incredible opportunities of the market as much as it is a guide to protect investors from common mistakes and pitfalls. Gerald Loeb's timeless and profound insights are sprinkled with humorous allusions and good-natured bluntness. Recommended for investors by investors, this is a book that every reader can lea...(展开全部)

The Battle for Investment Survival is a tribute to the long-term and incredible opportunities of the market as much as it is a guide to protect investors from common mistakes and pitfalls. Gerald Loeb's timeless and profound insights are sprinkled with humorous allusions and good-natured bluntness. Recommended for investors by investors, this is a book that every reader can lea...(展开全部)

Written by Tony Daniel and Fabian Nicieza Art by Tony Daniel, Guillem March, ChrisCross, Jamie McKelvie, Alex Konat and Mark McKenna Cover by Tony Daniel Collecting the hit Batman miniseries by Tony Daniel and more! Following the disappearance of her protector, Gotham City may be too far gone for Nightwing, Robin, Commissioner Gordon and the rest of the city's heroes to save th...(展开全部)

“This important and riveting book could change—and perhaps even save—your life.” —Daniel Gilbert, author of Stumbling on Happiness Making the right medical choices is harder than ever. Whether we’re deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors’ recommendations, dissenting expert opinions, conf...(展开全部)

“This important and riveting book could change—and perhaps even save—your life.” —Daniel Gilbert, author of Stumbling on Happiness Making the right medical choices is harder than ever. Whether we’re deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors’ recommendations, dissenting expert opinions, conf...(展开全部)