在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...(展开全部)

在线阅读本书 Book Description It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout ...(展开全部)

The Battle for Investment Survival is a tribute to the long-term and incredible opportunities of the market as much as it is a guide to protect investors from common mistakes and pitfalls. Gerald Loeb's timeless and profound insights are sprinkled with humorous allusions and good-natured bluntness. Recommended for investors by investors, this is a book that every reader can lea...(展开全部)

The Battle for Investment Survival is a tribute to the long-term and incredible opportunities of the market as much as it is a guide to protect investors from common mistakes and pitfalls. Gerald Loeb's timeless and profound insights are sprinkled with humorous allusions and good-natured bluntness. Recommended for investors by investors, this is a book that every reader can lea...(展开全部)

在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...(展开全部)

The classic account of the final offensive against Hitler's Third Reich -- newly in print for the 50th anniversary of VE Day. The Battle for Berlin was the culminating struggle of World War II in the European theater, the last offensive against Hitler's Third Reich, which devastated one of Europe's historic capitals and brought the Nazi leviathan to its downfall. It was also...(展开全部)

“This important and riveting book could change—and perhaps even save—your life.” —Daniel Gilbert, author of Stumbling on Happiness Making the right medical choices is harder than ever. Whether we’re deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors’ recommendations, dissenting expert opinions, conf...(展开全部)

This book will give you the key to the most awesome power within your reach! This remarkable book has already helped readers the world over achieve the seemingly impossible just by learning how to bring the incredible force of the subconscious under their control. Now you, too, can learn these powerful techniques for changing your life simply by changing your beliefs. Dr. M...(展开全部)

This exploration into the moment-by-moment works of the brain uses cognitive neuroscience to present experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception. Each "hack" examines specific operations of the brain. By seeing how the brain responds, you'll learn more about how the brain is put together. If you want to find out wha...(展开全部)

This exploration into the moment-by-moment works of the brain uses cognitive neuroscience to present experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception. Each "hack" examines specific operations of the brain. By seeing how the brain responds, you'll learn more about how the brain is put together. If you want to find out wha...(展开全部)